Hygienic and sustainable stadiums: The key to customer satisfaction

With growing sustainable awareness, consumer demands are driving changes within the cleaning and hygiene sector. Implementing sustainable washroom solutions is essential not only for the planet but also for gaining a competitive edge. The washroom is often overlooked in sustainability initiatives. However, venue operators can start here by auditing their current hygiene practices and identifying areas for easy improvements, such as switching to sustainable hygiene paper like Satino PureSoft.

Satino PureSoft: The recycled hygiene paper leading the way in sustainability

Certified by the EU Ecolabel, Satino PureSoft is a sustainable hygiene product with multiple benefits. Made from cardboard and 100% recycled, it contributes to a reduced fibre footprint by 70% compared to virgin wood-based fibres. By converting cardboard waste into new products, it keeps valuable resources in the recycling loop. Moreover, Satino PureSoft’s beige colour, produced without bleaching, shows a positive commitment to sustainability.

Satino PureSoft uses a cascaded fibre approach, minimising waste and reusing materials throughout its lifecycle—from raw material extraction to disposal. It can also be supported by WEPA’s circular economy service, where paper towels in the washroom are no longer disposed of as residual waste and are collected separately and recycled into new hygiene paper. Fresh pulp fibre can be recycled up to six times before leaving the paper cycle, helping venues reduce costs while maintaining an environmentally friendly washroom strategy.

As well as offering sustainability benefits to venue operators, Satino PureSoft is dermatologically tested, ensuring that it is gentle on the skin and suitable for all users. This aspect is crucial for enhancing user experience and satisfaction, as it provides a comfortable and irritation-free experience — essential in high-traffic venues like stadiums. Its high absorbency and strength mean fewer sheets are needed per use, reducing replenishment needs and operational costs.

Switching to Satino PureSoft significantly impacts large venues’ sustainability goals, resonating with environmentally conscious customers, enhancing satisfaction, and promoting sustainable practices.

Embracing touch-free technology

Satino PureSoft products are often used with touch-free dispensers, which are invaluable in high-traffic areas like large venue washrooms. Touch-free technology significantly improves hand hygiene by eliminating the need for direct contact with dispensers, greatly reducing the spread of infections at key touchpoints. This is particularly crucial in busy areas where maintaining hygiene is paramount.

The efficiency of touch-free dispensers combined with the durable and absorbent nature of Satino PureSoft means that these devices require fewer refills than manual alternatives. This not only minimises waste and drives positive environmental benefits, but saves resources and time for cleaning staff, reducing operational costs and contributing to the overall efficiency of the venue’s hygiene management.

Enhancing customer satisfaction through sustainable hygiene practices

Sustainable hygiene practices are no longer a luxury but a necessity for large venues aiming to meet consumer expectations and stay competitive. Customers are increasingly aware of and sensitive to the sustainability practices of the places they visit. Notably, 71% of visitors have had negative experiences with washrooms in large venues, and 42% rate their event experience negatively due to poor washrooms. By implementing sustainable hygiene products like Satino PureSoft and adopting touch-free technology, venues can create a cleaner, more efficient environment for their guests, significantly enhancing the overall guest experience and paving the way for a more sustainable future.

For more information from about Satino PureSoft and how it can benefit your venue, read more about the range here.